During Monday's City Commission, one of the items approved was a branding identity for the city and it is already making its way out into the community including on several city vehicles.
The branding approved is a combination of the familiar city seal accompanied by a identifier, "City of St. Augustine Est. 1565," that adds a more contemporary look than the old-style lettering used in the past. From time to time the colors in the seal have been slightly altered when printed or used in presentations. With this new brand those colors have been standardized by identifying and using the seal's original colors.
The seal, already well known to St. Augustine residents, was presented to the city in 1715 by King Phillip V of Spain but went unused until in 1992, in preparation for the commemoration of the 500th anniversary of Columbus's first voyages to the New World, it was rediscovered and has been in regular use since. The identifier may also be familiar since it is a variation of branding developed as part of the city's 450th commemoration in 2015. Use of the city seal or the accompanying identifier must have approval and written consent by the city commission.
The brand will become more and more familiar in the community as it begins to appear in every aspect of city messaging, signage, letterheads, promotional materials, online social media, and the website.