Join the St. Johns County Chamber of Commerce Small Business Council Luncheon as Tracey Simmons Phillips talks about the innovative changes in marketing and why having the right marketing strategy is critical for your business. As the Founder and Owner of Promotional Presence LLC and the Vice Chair of the Small Business Council, Tracey has over 25 years of marketing and sales experience. From the moment you engage a customer, you are leading them through a customized customer Journey. Ask yourself, are you doing everything you can to convert that initial engagement to a strong sales relationship? Having helped hundreds of companies create marketing systems with a strategic approach, Tracey will discuss how to reach, engage, retain and create the ultimate customer experience. And let's not forget that all too familiar elevator pitch, also known as your USP - learn why having one of each is so important. It's no wonder Tracey won the 2018 St. John's County and Jax Chamber Pitch Factory contest for having the best USP - she'll teach you how to ditch the typical pitch and get your USP message to your targeted audience.