How to Use Thought Leadership on LinkedIn to Inspire New Customers
LinkedIn marketing expert, certified lead instructor at BizHack Academy and creator of LinkedIn Business Edge.
This one-hour interactive workshop will reveal your current marketing strengths and weaknesses and provide an immediate roadmap toward thought leadership on social media platforms including LinkedIn. Sheryl Cattell, the course creator and lead instructor for LinkedIn Business Edge™ of BizHack Academy, will walk you step by step through the Thought Leadership Pyramid™, BizHack's proven process to establish a thought leadership position that you can leverage to generate sales and leads online. She'll provide real-life examples of how to put each element into practice. In addition you'll take a short assessment to get your current TLP Score™.
The topics covered in the webinar include:
- Your Social Selling Index and what it means
Your business story and story of me and why it matters
Identifying your target audience
How to use keywords and hashtags to get discovered
How to create content to enter the fray
Understanding the competition and taking your unique stand
Getting noisy to increase reach and impact as a thought leader
The Thought Leadership Pyramid™ is a proven process for industry leadership on social media channels such as LinkedIn. It is perfect for small to medium sized businesses limited in time, money and expertise. The average participant in BizHack's Thought Leadership Pyramid training program, the LinkedIn Business Edge™ is able to increase their Social Selling Index by 50% and their appearances in search results by 90% using this proven methodology.
The Thought Leadership Pyramid™ has 6 levels starting at the Foundation. The Foundation is your Business Story and personal profile, and it's the key to differentiating yourself in a crowded marketplace. The remaining 5 levels are the essential elements that need to be part of your weekly habit in order to create and leverage thought leadership in your industry.
The mission of the North Business Council is to promote unity, educate, and provide a forum within the Chamber’s structure to discuss issues that affect all local area businesses. The Council will provide current information on local and state legislation and initiatives that have an economic impact on the areas that make up the North Business Council.